Double Visions:
How Trends and Leaders Shape the Workplace of the Future


Scott Francisco
Original Publication: Office Insight, September 2011, pg 15

From Wall Street to workplace strategy “the future” is a big market for consultants. The problem is, we never really know what it is. We can guess, hope, predict it, dread it or create it. While we have a number of tools that help us do this, most often we look to trends or leaders. Each point to the future and each drive a different bargain; both can be very helpful and both can get us into trouble. When it comes to shaping the future of the physical environment for people running our organizations, every business faces a critical question : To lead or to follow, and in what combination?

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